Organ(y)c will provide one year's free supply of its pads and tampons to the students on WBBL academy programme and the brand will be promoted within the Nottingham Wildcats Arena as well as on the club's kit.
The Nottingham Wildcats had noticed that a lot of the young girls on its programme viewed periods as something negative. This initiative aims to promote education around the menstrual cycle, natural feminine menstrual care and period poverty. The club wanted to encourage more open dialogue about periods, including their effect on performance, the safest and most eco friendly products to use, and why it’s important for males to be part of the conversation.
Graeme Hume, MD of Organ(y)c distributor Pravera says, “With the increased conversation about sustainability, period poverty and female empowerment, we think now is the perfect time to partner with the Nottingham Wildcats WBBL and their Academy Programme. We want to dissolve any remaining stigma surrounding periods and encourage further discussion on sustainable and natural feminine hygiene options.”