The friendly Mr Organic face in the logo remains a big part of the branding with most jarred products now packed with branded lids featuring the Mr Organic face. The glass jars that contain their Pasta Sauces have also had an upgrade, now being packed in a more premium jar.
As gut health has been a very big trend in recent years, the new packaging will also showcase plant points. The plant points will be displayed on applicable products, making it easier for people to count and diversify their diets and Mr Organic hopes that this move will help people improve their gut microbiomes by eating 30 plants a week.
In addition to the rebranding, Mr Organic has also launched a new range of beans in glass jars. These new products include some of Mr Organic’s most popular Beans: Butter Beans, Lentils, Chickpeas, and Cannellini Beans. The new Beans in glass jars are cooked to perfection in Italy by Mr Organic’s bean connoisseur, Giovanni, who has added the perfect amount of salt to bring out the natural, delicious flavour of the beans.