ON NATIONAL BEER DAY, STROUD BREWERY LAUNCHES INTRO GUIDE TO HELP PUBS EMBRACE SUSTAINABILITY
More and more consumers are looking to use their purchasing power to support businesses trying to reduce their negative impact on the environment. Being more responsible also builds loyalty in existing customers, makes a business a desired place to work (especially for Millennials and Gen Z) and can cut some overhead costs like energy bills. But the whole sustainability subject can seem daunting and complex to those who haven’t embarked on this journey before. Therefore, to mark National Beer Day on Thursday 15th June, Stroud Brewery, a certified organic brewery with an impressive list of greener operating methods, has channelled some of its own experience into a new, free ‘beginners guide’ to help pubs start to operate in a more environmentally responsible way.
Stroud Brewery is an excellent example of how it’s possible for a business to be both successful and environmentally and ethically responsible. When the brewery started trading back in 2006, such a business, especially in the brewing trade, was rare. Greg Pilley, the brewery’s founder and MD, believed it was possible and his determination has paid off. Stroud Brewery is now a successful, award-winning business serving organic beer and is certified as a B Corporation, an international corporate standard given to businesses that are meeting tough standards of social and environmental performance, transparency and accountability.
Currently, it’s sustainability work has earned it a place as a finalist in 4 business awards – Great British Pub Awards, C2S South West Business Awards, Muddy Stilettos Awards, and Stroud News & Journal Awards. Two of its beers are finalists in the Soil Association’s Best of Organic Alcoholic Drinks national awards.
The Brewery has decided to share the knowledge and experience it’s gained during the past 17 years to help others in the brewing sector reduce their impact on the environment as well. On Thursday 15th June, National Beer Day, it’s new ‘Sustainability in Pubs – Getting Started’ guide is being launched, written specifically for publicans who are interested in making their pub greener but haven’t yet started. It offers 10 top tips covering some straight-forward yet effective ways for how to reduce waste and energy, switch to renewable energy, use local suppliers and get staff and customers involved.
“I completely understand why some publicans could be put off by the green agenda, given all the other tasks and worries they’re juggling right now.” Said Greg. “The important thing to remember is that sustainability can be a ‘win-win’. Many activities that have lower environmental impact will also help towards reducing costs such as energy and water bills.”